Research on Translation in Publicity in Cross-cultural Communication-Take Journey to The West as an Example

Journey to the West is one of four great classical novels in China. It has a fascinating plot and magic form represent struggle between hearts, which high literary artistic value. As an excellent traditional cultural masterpiece, can respond Sixth Plenary session 19th Central Committee enhance people's confidence, for new era create situation cause Party country provide strong spiritual strength. Especially context Chinese culture going out, this masterpiece significance external communication culture. Based on names appellations different versions translation poems, paper analyzes foreignization domestication strategies used from perspective foreignization, explores what translator wants achieve by using strategy, so as promote spread abroad.